Stop Dithering — Sales Masterclass with Ben Gay III
What if your biggest obstacle to success is actually your hesitation? This week, we dive into a masterclass in sales and leadership mindset with Ben Gay III — a living legend in professional selling, author of the classic The Closers series, and a keynote trainer whose lessons have shaped sales for decades.
Ben kicks off by reminding us that people buy from those they know, like, trust, and feel safe with — an essential foundation for any leader selling their vision or product. He stresses the importance of choosing the right product — one that is quality and competitively priced — before mastering the sales process itself.
Sharing a candid story, Ben recalls selling the notoriously awful Yugo car, and how the key to better sales was simply selling a better product to qualified buyers. He advocates studying and mimicking the best ethical salespeople to accelerate your own success, noting how much happens in the crucial first 15 seconds of a sales pitch.
Ben champions using scripting — not robotic recitations but consistent messaging fine-tuned for impact — and cites his own journey involving The Closers series, which went from a rough manuscript to selling over 10 million copies. He debunks common sales myths, calling it the “red raw meat” of selling, demanding both technique and natural fluency.
On storytelling, Ben highlights specificity and believability as keys to connecting, noting his father’s memorable buffalo stampede tale as an example of engaging narrative that makes complex ideas relatable and memorable. He also touches on classic sales communication techniques like “Feel, Felt, Found” for empathetic influence.
Beyond sales, Ben shares his privileged mentorship with Napoleon Hill — author of Think and Grow Rich — whose legendary lessons on decisive action (“Stop dithering. Take action.”) Ben cites as guiding principles. Hill’s work, Ben notes, is one of the bestselling yet least-read books, underscoring the challenge of turning knowledge into practice.
Overall, this episode is a treasure trove for emerging leaders and entrepreneurs who want to own their selling process, turn ideas into action, and build authentic connections that close deals.
Resources Mentioned:
Ben Gay III’s The Closers book series — available at ronzonebooks.com
Lifetime unconditional guarantee on The Closers via ronzonebooks.com
Ben Gay III’s iconic sales stories and mentorship experiences
