What if every conversation you have – with prospects, clients, teams, and even yourself – is an opportunity to persuade? In this insightful tri-generational dialogue, Jon Goehring, Coach Jim Johnson, and Dr. Rehnuma Karim welcome back Peter Thomson – author, consultant, and persuasion strategist – to unpack the art and science of real influence.
Peter shares his lifetime of learning on how all communication is an attempt to persuade. But there’s a difference between selling and allowing people to buy.
He breaks down his powerful six-step persuasion process:
Open … starting strong with clarity and shared purpose
Gather … asking well-crafted questions that get prospects to sell themselves
Present … confirming solutions aligned to what you’ve learned
Adjust … gently handling concerns before they become objections
Conclude … collaboratively agreeing on next steps
Follow … delivering on promises to build ongoing trust
You’ll discover why great persuasion is less about pushing your product and more about thoughtful, patient listening and guiding with carefully crafted questions using subtle NLP techniques like embedded commands and assumptive framing.
Peter also shares practical examples, like using contrast to frame price conversations and turning books into compelling marketing magnets.
This episode offers leaders and entrepreneurs a fresh framework for transforming conversations into lasting, value-based connections that produce results without feeling salesy.
Resources Mentioned:
Peter Thomson’s Book Persuasion – https://www.amazon.com/Persuasion-Master-Art-Influence-Conversation/dp/1739427173
FREE Guide: “12 Hidden Body Language Mistakes Costing You Credibility, Confidence, and Connections” – peterthomson.com/coachjim
Website: peterthomson.com
