Sales trainer Rob Sullivan uses a simple candy exercise to expose the biggest mistake leaders and salespeople make when listening: assuming. When someone says "chocolate," you immediately picture milk chocolate — but what if it's a white chocolate Toblerone? You're already on the wrong path. Rob breaks down the difference between passive assumption and true awareness, and how asking better questions starts with listening for the vague words people overlook. If you want to communicate more effectively, close more deals, and lead stronger teams, this clip will rewire how you think about listening.
Watch the full episode with Rob Sullivan here: https://youtu.be/_R1ZbhrxYhc
