What does it really take to build and keep trust?
Jon Goehring, Coach Jim Johnson, and Dr. Rehnuma Karim welcome Dr. Yoram Solomon — author of The Book of Trust and Can I Trust You? mini books, entrepreneurship expert, and host of The Trust Show podcast — for a no-nonsense conversation dissecting the complex nature of trust in leadership, sales, and life. Yoram reveals eight fundamental laws of trust — from its continuous, personal, and asymmetrical nature to the power of transferability and reciprocity.
He demolishes common myths about leadership, showing why promoting your best individual contributor rarely produces the best leader. Instead, he stresses empathy, transparency, and tailored accountability for building cultures of trust and performance.
Key takeaways include:
The critical mindset shift from blame to growth through vulnerability and honest self-assessment
Why trust is relative and personal — no one can please everyone
How transferable trust works to open doors and deepen relationships
Building alignment through shared values as the #1 predictor of trustworthiness
Practical strategies for leaders and team members to earn and nurture trust daily
Evaluating ideas with honest detachment and not falling in love with your solution
The vital role of face-to-face interaction over LinkedIn or email in building authentic trust
Whether you’re a young leader, entrepreneur, or team member looking to catalyze real impact, this episode gives you the frameworks and mindset to become intentionally trustworthy.
Resources Mentioned:
The Book of Trust & Mini Books Series — yoramsolomon.com | trusthabits.com
Can I Trust You? Podcast — The Trust Show
Upcoming book: Is It Really a Great Idea?
